About this edition:
This book is a triumph of book design and bookbinding, meant to last for generations. It features:
- Full top-grade leather binding
- Genuine 22k gold gilt to all edges, front design, spine, and back
- Marbled endsheets
- Satin bookmark, sewn-in
- Hubbed spine with raised bands
- Smyth-sewn binding for durability
- Premium acid-neutral archival paper that will not yellow
A writeup by a book collector at Librarything.com:
OXFORD UNIVERSITY PRESS AND FRANKLIN MINT: One Brief, Shining Moment
The Franklin Library, the publishing division of The Franklin Mint, was of course, at one time, the nation’s largest publisher of great books in fine bindings. Founded in 1973, it ceased publishing in 2000. Its early editions ~ fully bound in genuine premium-grade, hand-cut leather, selected for quality of grain and texture ~ were designed and bound by The Sloves Organization, Ltd., an affiliate of the mint, whose bindery was one of the few in the world devoted exclusively to the crafting of fine leather books.
Printed from 1981 to 1985,* the Oxford/Franklin volumes are gorgeous ~ absolutely stunning in their production qualities. Oxford University Press, in fact, specially chose the publishing division of The Franklin Mint to design and produce its World’s Great Books series because of Franklin’s unsurpassed skill in achieving a premium-quality product: each Oxford book must also be ‘a wonder’ in the finest of bookbinding traditions and, if possible, exceed Franklin’s high standard. By that prestigious election, Franklin thus was also doubly honored and formally recognized for the awesome reputation it had achieved in the publishing world throughout the decade of the 1970s.
It is because of that ‘brief, shining moment’ in publication history that these fine classic Oxford/Franklin editions generally surpass anything else ever produced either before or after that time by any of today’s renowned publishing giants. Relatively few titles in the multi-edition Great Books series were given the fabulous full-leather treatment; most were quarter-bound volumes ~ very lovely indeed by the lights of their own publication merits ~ but still unable to boast the same ‘Rolls Royce’ elegance of their full-leather counterparts.
About the book (from wikipedia):
The Great Gatsby is a 1925 novel written by American author F. Scott Fitzgerald that follows a cast of characters living in the fictional town of West Egg on prosperous Long Island in the summer of 1922. The story primarily concerns the young and mysterious millionaire Jay Gatsby and his quixotic passion and obsession for the beautiful former debutante Daisy Buchanan. Considered to be Fitzgerald’s magnum opus, The Great Gatsby explores themes of decadence, idealism, resistance to change, social upheaval, and excess, creating a portrait of the Jazz Age or the Roaring Twenties that has been described as a cautionary tale regarding the American Dream.
Fitzgerald—inspired by the parties he had attended while visiting Long Island’s north shore—began planning the novel in 1923, desiring to produce, in his words, “something new—something extraordinary and beautiful and simple and intricately patterned.” Progress was slow, with Fitzgerald completing his first draft following a move to the French Riviera in 1924. His editor, Maxwell Perkins, felt the book was vague and persuaded the author to revise over the next winter. Fitzgerald was repeatedly ambivalent about the book’s title and he considered a variety of alternatives, including titles that referenced the Roman character Trimalchio; the title he was last documented to have desired was Under the Red, White, and Blue.
First published by Scribner’s in April 1925, The Great Gatsby received mixed reviews and sold poorly; in its first year, the book sold only 20,000 copies. Fitzgerald died in 1940, believing himself to be a failure and his work forgotten. However, the novel experienced a revival during World War II, and became a part of American high school curricula and numerous stage and film adaptations in the following decades. Today, The Great Gatsby is widely considered to be a literary classic and a contender for the title “Great American Novel”. In 1998, the Modern Library editorial board voted it the 20th century’s best American novel and second best English-language novel of the same time period.